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The Best Advice About Engagement I’ve Ever Written

Effective Ways in Selecting a Gamification Platform

There are now many business owners who are at a loss on how to grow and to also develop their loyalty programs or in engaging their long-time employees. Gamification platforms are actually being developed by companies that specializes in user engagement. They will be able to help make the life of any non-tech savvy owners easier through the case of centralizing and organizing all engagement efforts. But, the new engagement solutions are now popping up daily. Through this article, you will be aided in choosing a gamification platform.

Determine What you Wish to Solve

This would be the most crucial step, but firms mostly fails in approaching gamification with specific goals. A common thing that we see are companies who tends to expect gamification to solving problems such as having low customer engagement and also on poor sales. Such type of problems have different causes and mostly cannot be fixed through a single initiative.

It is best that you focus on a certain metric which will impact your broader goal. When you wish to increase your sales, you should consider a game-plan with how you could do that and consider figuring out on how gamification could support the plan. When you have already identified a certain behavior that you would want to change, you can then tailor a gamification program on a certain goal. A good example of it is where you may notice that the sales team is not following leads which are past on the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.

Know your Target Market

There are two main types of gamification programs. These actually are the ones which are aimed at consumers or users and the other ones which are aimed at employees. It’s essential that you find out which one you will need, which actually depends on your kind of business. If ever you wanted to improve on your office morale, an employee gamification program will be the one that’s best. When you want to raise consumer awareness on a particular product, user-focused gamification programs actually are more appropriate.

Find out the Scale of the Program

A concrete idea is essential because the scale of the program dictates the implementation timeline, type of vendor necessary as well as the amount of data that you need to analyze.

Setting on a Budget

Whatever your project goals are, it is actually helpful if you have an idea on how much you would want to spend. Even though you don’t know how much is the cost of a gamification program, it is important to have a clear maximum budget.

Look for Vendors

After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.

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